A Liverpool Café That Doubled Its Midweek Bookings

The problem

The Corner Kitchen is a small café in Liverpool’s city centre. The owners had relied on their Facebook page and Instagram for years, posting daily specials and hoping customers would find them. Their midweek trade was struggling — weekends were busy through word of mouth, but Tuesday to Thursday was consistently quiet.

When customers searched “café near me” or “lunch Liverpool city centre”, The Corner Kitchen did not appear. Competitors with websites and Google Business Profiles were taking the walk-in trade.

The solution

We built a Growth plan website (£89/month) with the Restaurant Menu add-on (+£19/month). The site included:

• Full menu with dietary labels, updated seasonally
• Opening hours prominently displayed
• Google Business Profile optimisation
• JSON-LD structured data for the restaurant
• Click-to-call and directions on mobile
• A simple booking enquiry form

We also helped them set up their Google Business Profile properly — adding photos, responding to reviews, and ensuring their hours were accurate.

The results

Within two months of launching:

• Midweek covers doubled from 8–10 to 20+ per sitting
• “Café near me” searches now surface The Corner Kitchen in the local pack
• Google reviews increased from 12 to 45, with an average rating of 4.8
• Menu page became the most visited page, reducing “what’s on the menu?” phone calls

“We used to get nothing midweek. Now we are turning people away on Wednesdays. The website changed everything.” — Owner, The Corner Kitchen