From No Website to 40 Calls a Month

The problem

Smith’s Plumbing had operated in Barrow-in-Furness for over 15 years, relying entirely on word of mouth and a Facebook page. When the owner searched “plumber Barrow-in-Furness” on Google, his business did not appear anywhere in the first three pages of results.

New customers were going to competitors who had websites and showed up in Google Maps. The owner knew he needed an online presence but had been quoted £2,500 by a local agency — more than he wanted to spend on something he was not sure would work.

The solution

We built a five-page website on our Starter plan (£59/month) and optimised his Google Business Profile. The site included:

• A clear services page listing all his specialisms
• Click-to-call functionality on every page for mobile users
• JSON-LD structured data so Google could understand his business
• A contact form with email notifications
• A Google Maps embed showing his service area

The site was live within five working days.

The results

Within the first month, Smith’s Plumbing appeared in Google’s local pack for “plumber Barrow-in-Furness” and related searches. By month three:

• 40+ inbound calls per month from search, up from zero
• Google Business Profile views increased by 300%
• Website contact form generated 15 additional enquiries per month
• The owner stopped advertising on Facebook entirely

“I wish I had done this years ago. The website pays for itself every single week.” — Owner, Smith’s Plumbing